You’re an entrepreneur or a small business that hasn’t had the funds up until now to hire outside marketing or PR services. Fortunately for you, business is looking good and you can now consider spending some marketing dollars.
Before you even narrow down your short list of possible agencies you’d like to work with, you need to ask yourself the following questions. If you can’t answer “yes” to all of these questions, you may want to consider holding off your decision until you can.
1) Am I ready to trust someone else with my business goals? Trust issues and entrepreneurism often go hand in hand. Your can-do spirit, hard work and laser vision have brought you where you are today, but realize that even the best leaders can’t do it all alone. You need to go into a new partnership with optimism and a certain level of trust.
2) Am I ready for a partnership, or do I just want an order taker? Agency-client relationships are doomed from the start if you are just looking for “yes” men. If you care about your business, isn’t it best to hear out and respect other points of view that could possibly lead to a great insight and subsequent break though for your business?
3) Can my ego take it if someone has better ideas than me? Yes, it’s great that you have landed where you are by working your fingers to the bone and making great business decisions for yourself and your company. Moving forward with marketing experts on board, can you be objective enough to hear them out if one of your ideas isn’t considered the best approach or will you take your marbles and run?
4) Am I patient enough to give a partnership time to grow and settle in? Or is your attitude, “what have you done for me today?” As with any type of relationship, business relationships work best when both parties are committed to shared goals and a common outcome. Sure there will be bumps along the way as you both get accustomed to each other, but only a partnership that’s in it for the long haul can achieve the results you want.